Tallinn Music Week 2017

Having started out as a music industry conference and talent showcase festival, TMW has broadened its concept further into an all-encompassing city festival, covering arts, design, technology, city space and food culture, and various societal issues. Already in its 9th year, TMW is one of Europe’s fastest growing city festivals and major meeting points for Eastern, Western and Central European creative communities.

The look for Tallinn Music Week 2017 is based on the symbol of portal. The visual developed from the idea of moving between different levels of the festival – from the bright and festive facade towards deeper and more meaningful layers. All these parts of TMW compile a many-fold entertainment programme as well as an honest and critical analysis of processes happening in the society. In order to make the festival recognizable around the city the new visual continues the tradition of two-colour combination – bright dark pink with neutral greyscale. Modern and dynamic GT Eesti is a typeface designed by international type foundry, but inspired from old Estonian children’s books.

Illustration by Viktor Gurov
Web design by Velvet